My passion for design infuses every aspect of my life—from my meticulous attention to detail in graphic design to my personal work in furniture design. My areas of expertise include: art-directing programs from inception to execution, branding, collateral, animation, event and signage design. Working across the all mediums, print, digital and event marketing and B2B, B2C, blue-chip to small businesses.
Art Director
The Guardian US. December 2021-Present
Marketing Solutions department, collaborating on a variety of brands for Guardian Labs, Branded Content.
- Collaborate with my Marketing team to generate ideas for pitches and proposals.
- Executing multiple projects from concept, ideation through to completion, wire framing from low to high fidelity, handing off to developer. Working with illustrators, photographers and video production.
- Presenting and communicating with clients and internal teams regarding creative ideas/concepts/solutions.
- Developing creative concepts in line with creative briefs and managing budgets.
- Resourcing and art directing external talents for enhanced creative executions.
- Ensuring quality meet standards for hand-off to clients, developers, printers, or for final publication.
Art/Creative Director
Clear Channel Outdoor: Corporate Marketing Solutions
February 2014-November 2021: Leading a team of 2-3 designers. Working with clients, both local and national, to develop out-of-home campaigns to best leverage their products, services or current marketing campaign to optimise OOH ( Out-of-Home ) to it’s fullest. This included our products, such as, Radar and Programmatic and engagement with social media capabilities with and via our digital boards. Ensuring brand consistency throughout our markets and public facing mediums and events we sponsor and/or are a part of. In addition, developing and building landing pages for our numerous capabilities and products to showcase the power of OOH. In Addition to my day-to-day role, I worked on and designed the branding for our products, i.e. Clear Channel Outdoor RADAR, which was then adapted and used for our U.K. market.
Designer/Art Director: Freelance
RPI Studios: Logo/branding and brochure design.
Rolling Stone Magazine: Marketing Creative Department
People and People en Español: Marketing, promotional and event collateral design.
Hearst Magazines: Worked across the board on all their brands, marketing and event collateral.
Reader's Digest: The Family Handy and Taste of Home: marketing, sales materials and event collateral.
People en Español: Worked on event collateral for Festival People en Español 2012 (digital, print and signage) and marketing materials.
Art Director
Men’s Health and Women’s Health
Sales and Marketing
Lead a team of three designers. Worked closely with the project managers, sales reps and advertisers to effectively construct and implement creative solutions combining both brand messages. Projects/campaigns implemented in various media: print, digital, custom activation's with readers. Including advertorials, high-impact units, photo shoots, micro sites and digital ad units. Created marketing collateral for sales rep deployment, including sell sheets and custom sales material.
PROJECTS OF NOTE: Men’s Health Urbanathlon: Signature Race
• Complete branding of program and race series.
• Comprehensive brand integration of Gatorade as the official race sponsor.
After a $2.5 million ad buy, with Men's Health and Women's Health. Elements included: YouTube channel, exclusive race app, rich media units, custom video workouts, video shoots of three race participants for official Urbanathlon YouTube webisodes. Custom advertorials featuring new Gatorade G Series FIT product range.
30 Days of Lacoste
• Online fashion calendar showcasing 15 items of Lacoste clothing to create 30 looks for a month long promotion.
• Comprehensive promotion, including sweepstakes, digital ad units and email blasts. Working with fashion editor to select outfits and create looks for photo shoot.
Education
Graphic Information Design 2:1 (B.A., Honors) | University of Westminster (London, UK)
Foundation in Art & Design | Newham Community College (London, UK)